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Advertising translation

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It is its own field, often related in the same project to other types of translation. Indeed, in the majority of cases the purpose of translating the documentation about a product, whether it be for example technical, financial, tourist or food and agriculture, is its commercialization. To this end it is crucial that the translated message not only has the same effect as the original, but that is also adapts perfectly to the linguistic uses and expressions of the country in which the product is going to be introduced.
At Adtrad, we are aware of the inherent commercial objectives of internationalizing a product and we have made “personalization” one of our fundamental challenges. In our profession, personalizing means giving or maintaining identity through language. It is about, as its name indicates, giving personality to a product, or otherwise strengthening or consolidating the distinctive character of an insignia, a brand.
Like in literature, advertising translation is above all a craft, if not to say an art, and essentially requires a certain innate ability. It is a discipline whose efficiency is based on avoiding repetitions, clichés and standardized formulas, and in always aspiring to originality in its simplest form. It is, most certainly, a question of talent mastered by a very limited number of translation professionals.

  • Technical translation
  • Advertising translation
  • Journalistic translation
  • Literary translation
  • Legal translation
  • Audiovisual translation
  • Scientific translation
  • Commercial and marketing translation
  • Web page translation
  • Software localization
  • Financial translation
  • Gastronomy translation
  • Tourism translation

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    We are at your disposal to reply to any questions

    principal@adtrad.com

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PARTNER COMPANIES

Adtrad collaborates regularly with the following companies, which provide complementary services or services related to professional translation:

  • Design and graphic arts: www.manigua.es
  • Spanish courses: www.tclanguages.com
  • Subtitling for cinematographic events: www.sublimages.com
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References

We are pleased to have the trust of private firms and public institutions which promote global exchange and which have renowned international prestige. Here are some of the ones we have worked with and continue working with on their internationalization projects: Our client references
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